Product Code: 17028
A contribution from the sale of this product helps us to secure this spectacular and unique heritage for future generations to enjoy.
Here is a definitive look at fashion in the 1940s—from French style under the Occupation and the “make do and mend” approach to wartime clothing shortages through the development of faux fabrics, the rise of American fashion houses, and the New Look of the post- war period.
The illustrations reveal the wide range of fashions and styles from the 1940s in North America, Europe, Australasia, and Japan. The lively text by fashion specialist Jonathan Walford details how fashion was considered not a frivolity but an aesthetic expression of circumstances in the 1940s. While Fascist states tried to create “national” styles before the war began, by 1940 the pursuit of beauty was promoted on both sides of the conflict as a patriotic duty. From pre-war to postwar, we see attitudes emerge from period advertisements, images of real clothes, and first-hand accounts in contemporary publications. The result is a celebration of everything from practical and smart-looking attire for air raids (hooded capes with large pockets and siren suits) to street fashion and the creation of Christian Dior’s “New Look” collection in 1947.
- 208 pages
- Published in 2011
Author: Jonathan Walford
Standard Delivery £4.99: Applies to UK standard delivery rate only.
You can expect delivery by Royal Mail or Courier within 7 working days after placing your order.
Next Day Delivery (on orders placed before 3pm. Weekdays only) £6.99:
If order is placed before 3pm, you can expect delivery the following working day (excluding weekends). Please note a signature is required.
Overseas Delivery from £18.00:
Please Note: Some countries may charge tax and duty. This is the responsibility of the customer.
We reserve the right not to deliver orders if we believe the address is not secure, for example, to a communal postal address, PO Box or if the customer has incorrectly applied the wrong shipping area.If this affects an order you placed, we will notify you as soon as possible. We may also request additional ID.
For further information regarding delivery please visit our Delivery Information page.
Please Note: Weekends and Bank Holidays are NOT counted as working days.